José Ramón
Values: art, creativity, and discipline
José Ramón is an art lover. He is especially passionate about the performing arts. He is an actor by profession, and he discovered his vocation as a teenager. In theater classes, he found belonging and felt that he had discovered something important. José Ramón has worked in advertising, film, television and theater projects. He enjoys performing in theater most because each performance creates a unique experience that will never be repeated in the same way. In his free time, José Ramón practices aerial acrobatics, a hobby that helps him master his fears and feel stronger. José Ramón believes that the diversity of the world of the arts is enriching and a source of empowerment. He values the positive impact of art on society.
Juan Carlos
Values: perseverance, respect, discipline, responsibility, and gratitude
Juan Carlos is curious by nature and cheerful at heart. Here or there, he shares his smile everywhere. His restless spirit keeps him planning adventures, especially traveling and getting to know new places around the world. What he enjoys most is learning new things, no matter if it's a dance step, a recipe, or anything he's not very good at doing. Because of his exploratory spirit, he has visited more than 25 countries and worked throughout Asia, Europe, and America. Juan Carlos also takes advantage of his weekends to get to know the corners of Mexico. His favorite places are Oaxaca, Chiapas, and Baja California.
Karla
Values: well-being, awareness, care, and balance
Karla takes care of the environment and does her best to preserve it in her daily life. Karla consistently takes small but significant daily actions to help preserve the planet we live on. She consistently searches for new ways to reduce her environmental impact. For example, Karla uses reusable water bottles, straws, and supermarket bags because they are single-use items. She separates her household trash into recyclable, organic, and paper. Karla chooses to walk and use public transport when circumstances allow. She uses organic and locally produced cleaning supplies, buys bulk products to reduce the impact of packaging, uses filters for the water she consumes, and tries to use biodegradable products. She does her best to be aware of the impact her actions have on our beautiful planet.
Kiki
Values: joy, adventure, and enthusiasm
Kiki has a young soul and an unparalleled enthusiasm for life. She is always ready for any adventure with the best attitude and full of energy. There is no plan too small for Kiki. She approaches small and large adventures in a similar fashion. The most important thing for her is to enjoy each moment of life with the people around her. At the end of the day, when everyone is tired and exhausted, Kiki is ready for whatever comes next. Kiki is also a very good friend. She appreciates her friendships and demonstrates her care with loyalty, trust, and compassion. When Kiki meets a new person, she tries to include them in her plans and to help them feel welcome in her group of friends.
Laura
Values: honesty, thoroughness, assertiveness, and commitment
Laura is a person with many ideals. She is social and has a big imagination. She is always daydreaming, looking for ways to solve problems for herself and others. Laura is never afraid to respectfully challenge others, saying what’s on her mind. She is honest, direct, and always acts according to her values. People who know Laura say that she fulfills her promises and never hesitates to help someone in need. She is determined and believes that with love nothing is impossible. She likes to give voice to those who can't speak for themselves. She doesn’t worry when people tell her no, because she'll look for a way to turn it into a yes. With a deep sense of justice and a love for a challenge, she lives with the idea that it is up to each of us to achieve a better future. She loves to connect ideas and people that help her improve the environment in which she lives. Laura finds her inspiration in music, reading, traveling, meeting new people, and discovering new ways to communicate or new dreams to pursue.
Luz
Values: joy, kindness, optimism, and enthusiasm
Luz is characterized by her unique sense of humor. The simplest of jokes can provoke her greatest laughter. Even in difficult times, she finds the positive side of things. She prefers to look for opportunities to learn in difficult situations. As part of her positive attitude towards life, she always treats everyone with kindness. She is patient and empathetic. Luz always has a smile to give to friends and strangers, as well as a friendly comment to comfort others. Luz strives to fulfill her duties and responsibilities to society, family and friends. When you ask for her help, you know you can count on her.
Majo
Values: education, intelligence, inspiration, and imagination
Majo is often called a bookworm, but she prefers to be called a lover of reading. Since childhood she has liked reading stories. However, her hobby really began when she read the Harry Potter series. She always carries a book in her backpack and likes to read every day no matter if she is in the subway, the park, or even walking. She loves to get to know new places and imagine the lives of the characters. You can often find Majo in bookstores, especially those that sell old and second-hand books. She likes to give old books a new life and feel connected with the previous readers. Her dream is to write a book of her grandparents' history. Majo’s favorite Mexican book is "Like Water for Chocolate," because it portrays the magic of Mexico.
Margarito
Values: tradition, authenticity, and family
Margarito deeply loves his trade as a baker. He gets up before the sun rises to bake the bread that many families will enjoy that day. His vocation is a family tradition that is passed on from generation to generation. His parents instructed him from an early age. At the age of twelve he was able to bake his own bread. The tradition continues in his own family, where six family members help him every day. Margarito knows how to prepare all kinds of bread, but his favorite is the bolillo (or roll), for its simplicity and versatility. What he enjoys most about his job is the tranquility. His dream is to be the best baker in the region, so he strives to perfect his technique using a wood-fire oven to give a unique texture and flavor to his bread.
Max
Values: discipline, love for country, family, and effort
Max was a very intelligent man who was committed to fighting the inequality in his country. From a young age, he was studious and always looked for new ways to achieve his goals and social commitments. Throughout his career, he worked in academia, and in the public and private sector. Max was always clear that he sought to create a more fair Mexico. He had two daughters who say he was the most loving, attentive, and fun dad. He was a cooperative and adored husband. Among his family and friends, they will always remember him for his charisma, sense of humor, desire to change the world, and constant drive to continue learning.
Pablo
Values: solidarity, leadership, teamwork, and discipline
Pablo is fond of extreme sports. He enjoys surfing on the beaches of Mexico's Pacific Ocean, motocross, skateboarding, and riding horses. He believes in the talent of young Mexicans to develop these sports and he always supports them. He is helping construct an Olympic-quality recreational skate park where future generations can enjoy and practice these sports. Pablo is also conscientious to preserve the environment and natural ecosystems. So, he volunteers and promotes reforestation campaigns and the conservation of clean beaches.
Pamela
Values: patience, intelligence, empathy, tolerance, and kindness
Pame is an educator and believes that education is the key to a better future. She makes sure that children learn by playing and have a happy childhood, full of desire to explore and learn. Pame attaches great importance to encouraging reading and to finding ways to teach whenever the opportunity presents itself. Pame knows the importance of preparing and acquiring new knowledge to give the best of the world to those who come into his life. For Pame, the most valuable thing that can be given to a child is the ability to act on their own and make happy decisions.
Pepe
Values: altruism, discipline, generosity, and sacrifice
Pepe was born in a small mining town. He did not have the opportunity to access a formal education, so he made silver mining his trade. Every morning, he would get up at four to walk an hour's journey to the mine where he worked. He was recognized by his co-workers and neighbors for being a diligent, honest, and helpful person. Eventually, Pepe became his hometown’s municipal president. People voted for him because of his innate leadership and genuine interest in the welfare of his community members. Even after his death, his legacy lives on as people remember him for his kindness.
Sergio
Values: friendship, sharing, and tradition
Sergio is a friend of the baker, the mason, the politician, the businessman, and anyone who is willing to have a conversation with him. Everyone is welcome at Sergio's house. There is always room for one more at his table, no matter if it is to share food or an anecdote. Sergio always has a story to tell or an experience to remember. He is proud to take care of his family heritage and share his family traditions with others. He enjoys taking care of his garden, which has been worked by his ancestors for generations, and making jams and jellies with the fruits he harvests.
Tatiana
Values: solidarity, social responsibility, dedication, curiosity, creativity, kindness and integrity
Tatiana is committed to all people living a dignified life. Her vocation is to promote and protect the rights of migrants and foster inclusive communities. Tatiana fights against discrimination and xenophobia. She denounces violations and abuse against migrants and seeks alternative solutions that guarantee their safety and integrity. Her work includes helping migrants access education, health, housing, and job opportunities. Like a Brijeluche, Tatiana has many colors. Her other great passion is dancing, where she has learned to never give up, and above all, to marvel and enjoy the creativity and ability of people to achieve what seems impossible. Tatiana is very friendly, loves to talk, and strives to really listen to and support people.
Tomasa
Values: determination, conviction, charity, and entrepreneurship
Tomasa was an honest woman with an entrepreneurial spirit. She grew up in a small rural community where she only had access to primary education. Although, her determination and dreams took her to Mexico City where she was certified in sewing and tailoring. Upon returning to her hometown, Tomasa established her own sewing shop and created jobs for other women in her community. She designed her own clothing and sold her products in department stores. She is remembered for her acts of service to those around her, her skill in the kitchen, her big heart, and her sweet smile.
